Creative Strategy × Marketing × AI Workflows

Creative Marketing & AI Workflow Strategist

I turn complex business problems into campaigns, digital products, and AI-assisted workflows that increase revenue, reduce costs, and save teams time.

Open to full-time roles and selected consulting engagements.
Résumé · PDF · 1 page    Portfolio · PDF · 17 pages
Sergéy Ulyanov
Sergéy UlyanovLOS ANGELES, CA
AUTHORIZED TO WORK IN THE U.S.
10+ yearsCreative, marketing & operations
90% lessTargeted manual work
100M+Streams across related releases
200KCampaign registrations
Selected Work

Strategy is useful when it produces something real.

Swipe, drag, use the arrows, or scroll your mouse wheel over the gallery. Each block opens a proof point from the full portfolio.

AIPOLICY → TRAINING → REPORTING
01 / CAL POLY × AWS

AI Compliance Platform

Built an Amazon Bedrock-powered system that transforms policy documents into automated training assignments, reporting, and compliance workflows.

90% lesstargeted manual work
2× fasterreporting workflow
+60%compliance visibility
Top 100of 1,300+ applicants
Amazon BedrockRAGWorkflow design
SCREAM 7
02 / PARAMOUNT PICTURES × COMPLEX

Franchise Campaign Concepts

Developed visual directions for the official SCREAM 7 × Complex exhibition, translating franchise recognition into suspense-driven audience-facing assets.

5-piececampaign series
OfficialLA gallery exhibition
Key artCreative conceptingEntertainment
03 / UMG · INTERSCOPE · ELASTICSTAGE

Release-to-Commerce System

Led production, mastering, artwork, prepress, marketing, Shopify operations, and international fulfillment for a limited-edition vinyl release.

10×fan engagement
200 copieslimited physical run
500+release/content assets
90+ countriesfulfillment reach
Music strategyCommerceProduction ops
M
MCHAPPY DAY · DIGITAL CAMPAIGN
04 / McDONALD'S

Participation Into Measurable Impact

Led digital strategy across website, paid social, and CRM, turning a charitable campaign into a measurable registration and fundraising platform.

200Kregistrations
$230K+donations
+20%YoY social audience
Digitalwebsite · paid · CRM
Digital strategyCRMSocial impact
FANTA
05 / COCA-COLA · FANTA

Limited Budget. Multi-Video Impact.

Created the campaign concept, slogan, storyboard, and visual direction for an animated Fanta Mandarin campaign, then led production through delivery.

+60%campaign reach
1 → manymulti-video system
Campaign platformStoryboardingAnimation direction
Belarus in Exile
06 / BURNING MAN

From Dictatorship to the Dancefloor

Created the first Belarusian-language Burning Man DJ set as a cultural statement against censorship, dictatorship, and the forced exile of artists.

55 tracksBelarusian-language set
10K+audience reach
50+featured exiled artists
2 hourscultural storytelling
Cultural strategyMusic curationHuman rights
01 / 06   —   DRAG OR SCROLL
What I Actually Do

From unclear business need to working system.

I do not add AI for decoration. I use technology where it can remove friction, shorten production cycles, improve decisions, or create revenue.

01

Creative Strategy

Campaign platforms, audience positioning, brand narratives, creative direction, and performance concepts.

02

AI Workflow Design

Document intelligence, prompt systems, customer-response tools, automation, and internal operational products.

03

Digital Products & Commerce

Web experiences, Shopify operations, inquiry flows, payments, dashboards, CRM, and release-to-commerce systems.

04

Execution & Operations

Cross-functional delivery, vendor management, SOPs, production workflows, stakeholder alignment, and optimization.

Signal → Strategy → System → Scale → Make complexity useful.Signal → Strategy → System → Scale → Make complexity useful.
Recognition & Press

Proof beyond the portfolio.

Awards, competitive selections, and international media coverage across technology, marketing, culture, and social impact.

2025 · AI / TECHNOLOGY

Top 100 of 1,300+ applicants

Selected for the Cal Poly DxHub × AWS AI Summer Camp, focused on real-world AI problem solving and rapid prototyping.

CAL POLY DIGITAL TRANSFORMATION HUB × AWS
2019 · EMPLOYER BRAND

HR Brand Awards — Special Prize

Recognized in the Best Corporate Video category for a campaign built around the people and culture of the organization.

HR BRAND AWARDS
2015 · INTERNATIONAL CREATIVE

White Square — Best Corporate Calendar

Winner at the international marketing and advertising festival for a brand-led calendar concept.

WHITE SQUARE FESTIVAL
2016 · CULTURAL RECOGNITION

Creative Worker of Belarus

Professional creative status awarded by the Ministry of Culture of the Republic of Belarus.

MINISTRY OF CULTURE
2015 · DIGITAL PRODUCT

#1 technologically advanced banking website

Top-rated Belarusian banking website in a national technology ranking conducted with industry partners.

DIGITAL BANKING / PRODUCT EXPERIENCE
01 / 05
Selected brands & organizationsCoca-ColaMcDonald'sVolkswagenParamount PicturesUniversal Music GroupSony MusicBASFUNICEFCal Poly × AWSThe Global FundComplexSelected brands & organizationsCoca-ColaMcDonald'sVolkswagenParamount PicturesUniversal Music GroupSony MusicBASFUNICEFCal Poly × AWSThe Global FundComplex
Let's Connect

Creativity, business, and AI — in one operator.

Currently open to full-time opportunities in creative strategy, marketing, AI-enabled operations, and related leadership roles — as well as selected consulting engagements.

Résumé ↓Portfolio ↗